WhatsApp Business for Locals

  • Category: Research Study Plan, User Research, Resource Planning
  • Project Duration: December 2021 - Feb 2022
  • Documentation URL: Notion Link

For this project, I curated research study plan using generative and evaluative research techniques to better understand and improve the experience of local store users of WhatsApp business. I planned for optimal use of resources to maximise results within time and human performance constraints.